Luke Wroblewski’s online chapter “Who Are You” makes a great case on the importance of form online. On the positive side, he makes convincing points on color, type, and visual elements. Unfortunately, the wide-format side-by-side pages in his .pdf chapter prove his points in an extremely irritating manner.

The .pdf is an image of the chapter in his book Site-seeing: A Visual Approach to Web Usability, but deserves to be translated into a web page for online viewing (the book is about web usability–right?) Wroblewski’s points are made by the irritating requirement to slide left and right to read each page, or to reduce them so the page is fully visible but the type is tiny and hard to read.

By the end of the chapter, I agreed that layout, color, type, and images are important, and I wished for better! As for as personality, hmmm, what does it say if the author is preaching about web usability but doesn’t make his sample product web-friendly?